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Building firms and contractors · Merseyside

Websites for builders, built for a big decision.

An extension or a full build is the largest cheque most people write outside buying a house, and they will look you up long before they part with any of it. Website design for construction companies really comes down to one thing at that moment: making a firm of three or four look as established as the work it turns out.

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Nobody hands over a deposit on a hunch.

By the time somebody rings you they have usually had two or three firms round and a spread of quotes they have no real way of judging. What they are weighing up is not the price, it is the risk. Will the drawings actually be followed. Will building control sign it off without a fight. Will you still be there in six months, when the roof is off and half the money has gone. Your website is where they go to settle that, normally late at night, normally on a phone, normally with two other firms open in the next tab.

A builder project page showing one completed extension with its location, timescale, fixed quote, consistent team, a named customer quote and genuine trade memberships
An illustration rather than a real building firm, showing the sort of detail somebody weighs up when the decision involves a deposit and half a year of their house.

You get compared with firms ten times your size.

A set of search results does not show headcount. A four man building firm in Prescot sits on the same page as regional contractors with a marketing department behind them, and a homeowner judges the lot of you on the same few seconds of scrolling. That is not an argument for pretending to be bigger than you are, and I would not build it that way. It is an argument for not being written off before anyone has spoken to you, because the firm that gets the call is not always the best builder on the list, only the one that looked least like a risk. Every trade is judged that way now, and the part of the argument that has nothing to do with building is set out on my page about web design for tradesmen

What I build into a construction company website.

The jobs, not the job type.Extensions, loft conversions, groundworks, full builds, shown as your own photographs with the before as well as the after. The bare footings say more about how you work than a finished kitchen does.

Room for both sides of the business.Plenty of firms run two divisions, joinery and roofing, groundworks and builds, then crush them onto one services page. Each one gets its own space, so neither reads like a sideline.

The answers people want before they commit.Your public liability cover, who handles building control sign off, how the payment stages fall, what happens when the plans change halfway through. Written plainly on the page, before anybody has to ring and ask.

An enquiry form built for a large job.Not a bare contact box. Postcode, what they are planning, roughly when, and somewhere to attach drawings or planning documents, so the first call is already a proper conversation about the work.

Found by people already planning a build.Set up for the searches that come months before the work does, an extension or a loft conversion in your area, and made to hold up when it is opened alongside the other two firms on the shortlist.

Thirty years, and a site that finally earned its keep.

Marlborough Builders are a Prescot firm with thirty years behind them and a reputation built almost entirely on word of mouth. What they had online was an agency template they were paying a monthly fee for, and it brought them nothing. The work still arrived the way it always had, through people who already knew them.

I built them a site of their own instead. It gives their two divisions the room to be explained properly rather than squeezed onto one page, and it shows their jobs as their own photographs. The first enquiry came within a week of launch. It now brings in three or four a week and has become the main way new customers reach them.

Those are Darren's figures, in his own words, and I will not dress them up as a promise to anybody else. He is the only builder I have worked with so far. Read the full case study

Common questions

Something about your job that isn't covered here? Ring or text Danny and he'll tell you where you stand.

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Between £750 and £1,450 for most building firms. Essentials is £750 and suits a firm with one core trade and a handful of jobs to show. Signature is £1,450 and is the usual choice here, because it carries a proper project gallery and room for more than one division. Bespoke starts from £2,250. You get a fixed quote before anything starts, so the number you agree is the number you pay.
Yes, and usually it should. Joinery and roofing, groundworks and builds, new build and refurbishment: if you sell them separately, they should read separately on the site. Marlborough Builders run two divisions and each has its own space rather than a line buried on a shared services page.
That is the part of the site that does the most work for a building firm. Your own photographs of extensions, loft conversions, groundworks and full builds, laid out so somebody can see the state of the place beforehand as well as what you handed back. A stock photo of a finished house tells a homeowner nothing about your standard of work, so I do not use them.
About a week from the point I have what I need. With building firms the hold up is nearly always photographs: jobs finished years ago that nobody shot properly, or phone pictures spread across three lads. Send me whatever you have, rough is fine, and I will tell you straight if a recent job is worth going back to photograph before we launch.
You own what I build rather than rent it, and the domain is registered to your business. Care plans exist if you want ongoing support, but you never need one to keep the site online, so anything you pay after launch is your choice rather than a condition. If your current agency holds the domain, I will help you get it moved across before the new site goes live.
I cannot promise that, and anyone who does is guessing. What a good site changes is who rings you and how far along they already are: people who have looked at your work, understood the sort of jobs you take on, and decided you look capable of theirs. Marlborough went from an old site that brought them nothing to three or four enquiries a week. That is one firm, not a guarantee.

Ask me for the homepage before you commit to anything.

If it looks like a fit, I'll design the homepage for your firm and show it to you before you have agreed to a thing. You get to see your own jobs, your own divisions and your own name laid out properly, and decide from there. I take on one or two builds at a time, so if you want it in front of people before the next season of work, it is worth a conversation now.

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