Where I work across Liverpool
Liverpool is a set of villages that got joined up, and the businesses in them still behave that way. A shop on Lark Lane is not chasing the same customers as one on County Road, and a salon in Woolton is not competing with one in Kensington. The first question on any city job is usually which patch you actually serve, because that decides what the site has to say and which searches it should be turning up in.
I work across all of it. The centre and the quarters around it, so the Ropewalks, the Baltic Triangle and the Georgian Quarter. The south, so Aigburth, Sefton Park, Mossley Hill, Allerton, Woolton, Childwall, Wavertree and Garston. The north and east, so Anfield, Everton, Walton, Kirkdale, Norris Green, West Derby, Old Swan and Croxteth. And the outer edges at Speke, Hunts Cross, Belle Vale and Gateacre.
The city also has plenty of businesses whose customers are not local at all. A firm in the Baltic Triangle selling to people in London, or anywhere else, needs a site that stands up to somebody who will never walk past the door. That is a different job to getting somebody three streets away to ring you. Both are ordinary work, and it is worth being clear which one you are before anybody starts designing anything.