I build websites for salons and beauty studios across Merseyside and the North West, with pages for Prescot, St Helens, Knowsley, Liverpool, Warrington, Widnes and Runcorn. What a website costs, and why, is in the cost guide.
Salons, beauty and wellbeing studios · Merseyside
Websites for salons that look as good as the work leaving the chair.
Your work is visual. Colour, cuts, skin, nails, a room people relax in. So a salon website has one job before any other: it has to look like the standard of what you do. A site that looks cheaper than your work quietly argues against your own prices. I build websites for salons, beauty studios and wellbeing rooms across Merseyside that hold the three things a feed cannot: your prices, your booking, and the confidence of someone who has never sat in your chair.
Fixed prices from £750, agreed in writing before I start. See every price.
Your Instagram is doing the marketing. It cannot do the deciding.
Most good salons already have the marketing sorted, and it is Instagram. The before and afters, the transformations, the chair videos. Keep all of it, it is doing real work.
But look at who it works on: people who already follow you. The person who just moved to the area, or got a recommendation in passing, or searched for a colour specialist near them, is not scrolling your feed from 2023. They open Google, find you, and make a decision in about a minute. In that minute they want your prices, your location, what the room feels like, who does the work, and a way to book that is not sending a DM and hoping.
A feed cannot hold any of that in one place. A website can, and the two together are stronger than either alone: the feed brings the warmth, the site closes the decision. Your Instagram photographs are usually the best raw material for the site too, so the work you have already put in gets used twice.
A cheap website argues against your own prices.
Here is the uncomfortable bit that most web designers will not say to a salon owner. If you charge properly for colour, for treatments, for time, then a template website with stock photography and a fake booking button undermines you every day it is online. The client thinking about spending real money on a full head of highlights or a course of treatments is partly buying taste. If the website has none, they wonder about the chair.
That is why every salon site I build is designed from scratch around the actual business: your colours, your room, your photography, your way of describing the work. No templates and no page builders. The site is meant to pass the same test your work does, that someone looks at it and thinks, that is the standard I want.
What a salon website has to hold that a feed cannot.
Six things, and they are not features, they are the decision itself.
Prices, named as looks and treatments, not a menu of codes.People are far more likely to book when they can see what things cost. Naming prices also filters for the client you actually want, the one who values the work rather than shops the discount.
Booking that does not depend on you answering messages.Whether that is a booking system built into the site, or a clean link into the system you already use, the point is the same: a client at half ten at night can book without waiting for a reply, and you stop running your diary out of a DM inbox.
The room.Salons and studios sell atmosphere. Photographs of the actual space, treated properly, do more for a nervous first-timer than any paragraph of text.
The people.Who does the work, what they are known for. First visits are personal, and a face with a name lowers the barrier more than anything else on the page.
The quiet practical answers.Parking, deposits, cancellation terms, patch tests, how far ahead to book. Answered plainly on the page, they save your front desk the same ten conversations a week and stop no-shows before they are booked.
Findability.Proper page titles, structured data and a Google Business Profile that is set up rather than abandoned, so that when someone nearby searches for what you do, you are the one they find.
Booking is the whole game.
Ask any salon owner where the friction is and it is the same answer: getting from interested to booked. Every step between the two loses people, and a feed adds steps.
When I built the website for Pure Eden Wellbeing, a holistic therapy studio in St Helens, the site needed to feel as calm as the room itself, and it needed booking built in rather than bolted on. In the owner's own words:
“Danny created not only a website that's got so much attention to detail but made us our own booking system so our clients can book easily on our website. Nothing is too much, very professional, and can't thank him enough for helping our business grow.”
If you already run your diary through a booking platform, the site works with it rather than against it. If you do not, that is a conversation about what fits how you actually take appointments, decided before any work starts, with a fixed quote either way. Read the Pure Eden case study
The work.
Vesper Hair Studio, concept demo.A polished hair studio concept built to show the standard a salon website can reach, on desktop and mobile. This is the same demo shown on my homepage, and the same offer applies to you: before you commit to anything, I build a homepage concept for your salon so you can judge the direction against your own taste, not a portfolio of other people's.
Pure Eden Wellbeing, live client.A calm, editorial site for a St Helens wellbeing studio, with treatments clearly presented, booking built in, and a Google Business Profile set up and live from launch.
Skin at 31, live client.A one to one skin clinic in Windle, St Helens, built from the owner's own copy and brand kit, with every treatment priced, booking through the Fresha diary she already ran, and the whole site written in her voice. Read the Skin at 31 case study
“…someone who really listens, understands your business … and takes pride in what they do…”
New clients start on Google, not on your grid.
The searches that matter to a salon are local and specific: the treatment plus the town, the specialism plus near me. Winning them is partly the website (fast, well structured, clearly located) and partly the Google Business Profile that sits beside it, with real photographs of real work, services listed with prices, and reviews answered. Every salon build includes the site side of that done properly, and your profile set up or reviewed, so the two point at each other instead of past each other.
I am based in Prescot and work with salons and studios across Merseyside: St Helens, Prescot, Huyton, Knowsley, Widnes, Warrington and Liverpool. Most of the work happens remotely, so distance is rarely an issue.
Common questions
Have a question not listed here? Call or text Danny and you'll get a straight answer.
Get in touchWebsites start at £750, with the Signature package at £1,450 suiting most established salons, and booking systems and other custom functionality quoted as part of a fixed price before any work starts. If you are comparing options first, my guide explains what a website actually costs.
Usually, yes, and they are often the best starting point because they show the real work and the real room. Where the site needs something the feed does not have, we sort that during the build.
No. The site can link cleanly into the booking platform you already use, so clients book the way your diary already works. If you would rather have booking built into the site itself, that is what I did for Pure Eden Wellbeing, and we would agree the right approach before any work starts.
Yes, both. The domain is registered to your business and the design, files and content are yours. If you ever move to another developer or host, everything moves with you and I hand it over cleanly. You are never locked in.
Most salon websites are live within a week once I have your content and photographs. I agree a clear schedule before anything starts.
No. Hair, beauty, aesthetics, nails, brows and lashes, massage and wellbeing studios. The common thread is a visual trade where the website has to match the standard of the work.
Not sure where your own site stands?
Before you spend anything, see what a search engine and someone choosing where to book make of the site you have now. It scores five things out of 100, speed included, in under a minute, and there is no sign up.
Check my website, freeSee what your salon's website could look like before you spend anything.
Send a few details about your salon and I will put together a homepage concept, so you can judge the quality, the direction and the fit against your own standards first. No pressure, a fixed quote, and no lock-in.
Last updated: