Websites for electricians who get checked out before they get rung.
Nobody lets a stranger loose on the wiring in their house on a whim. Before anybody dials, they read the page, look for a registration number, and work out whether a certificate comes with the job or costs extra on top. Websites for electricians earn their keep in that quiet ten minutes, well before the phone ever rings.
You get checked long before you get called.
It is a short list and it is nearly always the same list. Are you registered, and with whom. Are you covered, and for how much. Is there a certificate at the end of it, and is it the one the person who asked for the work will actually accept. None of that gets asked on the phone, because by the time anybody rings it has already been settled. It gets settled on your page, by somebody who will never tell you they looked, and who simply works down to the next name when the answers are not there.
A claim you cannot confirm is worth nothing to a careful customer.
The schemes run public searches, and the sort of customer who is going to be your best customer already knows it. Which makes the useful thing on the page the number itself, in plain text next to your business name, rather than a scheme logo parked in the footer with nothing behind it. Anybody can put an image on a website. Nobody can fake a search result.
Then there is Part P. A homeowner will not put it to you in those words. What they will have been told, by a solicitor or an insurer or a sister who had the kitchen done, is to make sure it gets signed off properly, and they arrive at your site trying to work out whether you are the sort of outfit that handles that or the sort that leaves them to discover it two years later with a buyer waiting.
None of that is unique to electrical work. Every trade is now looked up before it is rung, and what changes from one to the next is only what the person is checking for. If it is that wider question you are weighing up rather than this one, start with web design for tradesmen
What electrician website design has to get right.
Registration and cover, given as figures rather than adjectives.Your scheme, your number and your public liability limit, written so a careful person can confirm all three without ringing to ask. Every electrician’s website in the country already says fully qualified and fully insured, which is exactly why those words settle nothing and a number does.
The certificate named, and priced or not.An installation certificate, a minor works certificate, an EICR: the page says which job produces which, whether it is inside the price or on top of it, and how soon after the work it reaches them. A good share of the arguments in this trade start with somebody assuming the paperwork was included.
Part P answered on the page, not on the phone.Electrical work in the home falls under the building regulations and some of it has to be notified. Whether that goes through your scheme or through building control, the page says so plainly, along with what the customer is left holding. Anyone selling the house later gets asked for that by a solicitor, and they would far rather know now.
A rewire and a dead socket are not the same enquiry.One is a five figure decision argued over for weeks with the family. The other is a Tuesday afternoon and a phone call. Put them on the same list and the page ends up written for neither, so each gets its own space, its own detail and its own way of reaching you.
Consumer unit work explained without making anybody feel thick.Plenty of people asking about a board upgrade were told they needed one by somebody selling them something else, and they arrive suspicious. A short plain explanation of what an older board does not do is worth more than a photograph of a shiny new one, because it makes you the person who explained it rather than the person who sold it.
Charge points treated as a service, not a bullet point.This is the corner of the trade where somebody reads for a fortnight before they contact a soul. Unit choice, whether their supply will stand it, what happens with no off street parking, who is approved for what. Answer that reading on the page and the enquiry has already made its mind up about you.
Your own boards, photographed as they were left.A consumer unit with the labelling done properly, a charge point on the wall of an ordinary house, a board tidied up after somebody else made a mess of it. Nobody can judge your terminations from a phone screen. Everybody can judge whether you leave a job neat, and that is the whole argument for photographs here.
The landlord side runs on a calendar, not a crisis.
A homeowner rings you once and might not need you again for a decade. A landlord with eight properties is carrying eight sets of paperwork with eight expiry dates on them, and somebody, usually the letting agent, is watching those dates. An EICR is the obvious one. It comes round on a cycle set by the rules rather than by anything going wrong, and the person ordering it is not the person living there. That alone changes the shape of the enquiry.
Commercial is the same idea in a bigger building. Fixed wire testing, periodic inspection, a schedule agreed a year ahead with a facilities manager who needs to know you can work around a business that cannot shut for the day. Nobody is deciding in ninety seconds. They are checking whether you have handled buildings like theirs, whether your reports turn up in a form their file will take, and whether you will still be picking up next year when it falls due again.
Charge points sit oddly across the two. A homeowner buys one unit once. A landlord or a commercial site is thinking about several, about what the incoming supply will stand, and about whether it can be done in stages, and that is not the same page as the one written for a driveway in Whiston. So all of this gets its own space and its own enquiry route: not a contact box asking what the problem is, because there is no problem, but a form taking a schedule of properties, the month each one falls due and a rough count of units, so your first reply can be a price instead of four more questions. That work is worth chasing properly. It books ahead, it repeats, and once an agent has an electrician who turns the reports round without being chased, they very rarely go looking for another.
No electrician has hired me yet, so the work to judge me on is Marlborough Builders in Prescot: a building firm rather than an electrical one, where the job underneath was the same, taking a business people trusted the moment they met it and making it stand up to somebody deciding from a phone screen. Read the full case study
Common questions
Have a question not listed here? Call or text Danny and you'll get a straight answer.
Get in touchThey are going to check you either way.
The only question is what turns up when they do. A name, a mobile number and nothing else, and the careful ones, the landlord, the agent, the couple selling in two years, move quietly on without ever telling you they were there. A page carrying your scheme number, your cover, your certificates and the work you actually want more of, and they ring half sold already. Before you commit to anything I will design the homepage for your business and show it to you, so you can see your own credentials set out the way somebody reads them at eleven at night. Look at it first, decide after.
Last updated: