Web design in Runcorn, written for Runcorn rather than for “Halton”

Runcorn is a town of parts, and customers think in parts

Runcorn was made a new town in 1964, and most of it was built in planned estates around the old centre: Castlefields, Palacefields, Murdishaw, Halton Brook, Windmill Hill and the rest, each with its own roads, shops and sense of itself. The Old Town by the bridge is a different place again, and so is Halton Lea, the shopping centre that began life as Shopping City.

Then there is the newer Runcorn: the housing at Sandymoor, and the business side at Astmoor, Manor Park, Whitehouse and out towards Daresbury and Preston Brook. A firm working out of an industrial unit in Astmoor and a salon in the Old Town are both Runcorn businesses, and they are chasing completely different customers.

That is why a website that only says “serving Halton” undersells you. The person searching is not thinking about the borough. They are thinking about whether you will come to Castlefields, or whether you are near enough to Halton Lea to pop in.

What that means for your website

Four things, and they are the whole reason this page exists.

The crossings matter too. The Silver Jubilee Bridge and the Mersey Gateway are both tolled and enforced by number plate recognition, and eligible Halton residents can register for the Local User Discount Scheme. I will not go further than that, because the rules for work vehicles are not something I have checked and I am not going to guess at them on your behalf. The point for your website is simply that a customer on the Widnes side will not assume you cross. If you do, say so.

What I would ask you first

Three questions, and the answers change what gets built.

Prices, fixed before anything starts

Agreed in writing before a line of it is built, and it is the number you pay. The price is the same whether you are in the Old Town or out at Preston Brook.

Every build includes hosting, domain setup and basic SEO. Care plans start at £65 a month if you would rather I handled updates and support afterwards, and they are optional, not bundled in. The pricing page has the line by line version, and my guide covers how the different ways of buying a website compare.

Which tier you want is usually decided by how many different things you sell. A sole trader with one trade and one catchment wants Essentials and nothing more, and I will say so. A firm with several service lines needs a proper page for each of them, which is Signature. Anything with a booking calendar, a payment or a login is Bespoke by definition, not by upsell.

Across the river, there is a separate page for Widnes, and further afield for Warrington, St Helens and Liverpool. The main web design page covers everything else, and the recent work section shows finished sites if you would rather look than read.

Where I work across Runcorn

All of it. The Old Town and Halton Lea; the estates at Castlefields, Palacefields, Murdishaw, Halton Brook, Windmill Hill, Brookvale and Norton; Halton Village, Weston and Beechwood; the newer housing at Sandymoor; and the business side at Astmoor, Manor Park and Whitehouse, out to Daresbury and Preston Brook.

Which of those you name on your own site is the part that matters. I would rather help you name the four places your work really comes from than list all of them and say nothing.