Lynch Property Inspections

Billy Lynch is a qualified clerk of works and a member of the Institute of Clerks of Works and Construction Inspectorate, with 37 years in building, construction and site management behind him. He inspects new builds, extensions and renovations on behalf of the people buying them, and writes up every fault he finds so the builder has a list to work through.

Online, the business had been trading as New Build Snags, on a domain and a Google profile held by a previous provider rather than by Billy. He had also moved to Prescot. So this was not a refresh. It was a new name, a new address and a new website, all of which had to land at the same time without losing the people who already knew him by the old one.

The audience is unusual too. Most people book a snagging inspection once in their life, often within days of getting the keys, and they are being asked to pay a stranger to tell them their brand new house has problems. They need to believe that quickly, from a phone, before the site team leaves the development.

One long homepage that reads like the inspection itself, plus a booking page, a page of questions and a privacy notice. Under the welcome comes the moment the site is built around: one real house, inspected in August 2026, already signed off by the builder. As you scroll, the count of faults rises to 77 and each one is pinned to the house with its number and the words from the report.

Then four of those faults, exactly as Billy wrote them on the day, with his photographs and the client's details redacted. Then where the 77 were, room by room, on a simple drawing of the house. Then eleven photographs from his own inspections, numbered like a report. Then the prices, drawn to one scale from a flat to a six bedroom house, where choosing a house opens the booking form with it already selected.

The page ends like a report, with a signed block: who prepared it, the date and the time in Prescot, the areas he covers, weekend hours, the deposit and who instructs him. Booking takes four short steps, and anyone who would rather not fill in a form can ring, text or WhatsApp from the same place.

What Billy sells is a document: a list of faults the builder cannot argue with. So the site borrows the look of one. Warm paper, a serif with the weight of a printed report, a single red for marks and buttons, and the numbering, captions and figure labels you would find in a surveyor's write up. Nothing on the page is decoration that a report would not have.

It also had to be honest about what is real. The count, the report extract and the photographs of faults are all from his inspections. The house they are pinned to is an illustration, because a buyer's actual home is not something to publish, and the site says so in plain words beside it and again at the foot of the page.

Alongside the site I moved the old domain away from the previous provider and set it to forward to the new one, registered the new domain, and updated his Google Business Profile: a Prescot address kept hidden because he works at customers' homes, weekend hours, the wider areas he covers, and a new description he approved.

One real number instead of a list of promises. Every snagging site says it is thorough. Showing 77 faults in one house the builder had already signed off says it without using the word, and it is the figure people remember. It comes straight from one of his own reports.

His words, not mine. The faults are quoted exactly as he wrote them on site, plain and unpolished. Tidying them up would have made the report look like marketing. Left as they are, they show a buyer exactly what lands in their inbox the next day.

Every price on the page. Someone who has just completed on a house does not want to wait for a quote. The prices are fixed by the size of the property, so they are all there, and picking one takes you straight into booking with it filled in.

Nothing stored on the site. A booking request goes straight to Billy by email and nowhere else. There is no database of addresses and completion dates sitting on a server, and the site says that plainly so people know before they type.

Billy now trades under his own name on his own domain, with a site that does what his reports do: shows the faults, in order, in words anyone can act on.

Launched 29 September 2026, so these describe what the site was built to do rather than figures measured over time.

Two things. The Google Business Profile is waiting on verification under the new address, and once it is through, the reviews from his clients can start to build on it. And when a client is happy for their house to be shown, a real photograph replaces the illustration at the top of the page.