Where the agency money actually goes
When you pay agency prices, a big chunk covers things that do not improve your website: account managers, sales teams, office overheads and layers of process. You feel it in two places, the upfront bill and the monthly retainer.
For a local business, most of that is cost you do not need. What you actually want is:
- A site that explains your business clearly
- That works on every screen
- That can be found on Google
- Built by someone who picks up the phone when you call
You can have all of that without funding an agency's overheads.
